Jeremy Kelley, CEO and co-founder: Snoball.com is an online platform designed to affect change through viral social giving. The premise is to take users’ interests and combine them with their charitable passions. Through snoball.com, individuals anywhere can create online momentum around donations for their favorite charities. Snoball’s user-friendly Web interface enables individuals to define and automate donation parameters.
When a user creates a Snoball account, they have the ability to donate to over 1.8 million nonprofits, with all of their giving managed in one central location. Using the platform, users can create a way for giving known as a “Snoball.” Snoballs define a specific condition of a donation and can be tied to a user’s interests. The specific event, donation amount and time interval are defined by the user, such as “Every time I check in using Foursquare at my favorite coffee shop, I will donate $1 to my local area food bank.”
The underlying foundation … is the “Snoball effect.” As users share their “Snoballs” via social media, the act of giving has the potential to go viral, providing the opportunity for a $1 donation to turn into millions.