We covered the seven signs of a great CSR report a few weeks ago, but the truth of the matter is, we see a lot more grounders and fouls than home runs when it comes to corporate sustainability communications. Here are 10 common mistakes your company might be making with its CSR communications and how to fix them.
1. Great stuff is happening but you don’t want to talk about it – yet
When I run into sustainability professionals at conferences I hear a lot of great and exciting stories about the projects they are working on. When I ask why I haven’t heard about their initiative yet, I hear, “Oh, it’s not public yet.” I completely understand the need to keep things under wraps until you have the kinks worked out, but some of these projects have been going on for years.
Read more… Top 10 Mistakes in CSR Communications.